Instead of directing traffic to of a specific event, the way employee and custom links do, you can create an affiliate link that will allow multiple events and products to be tracked under one link.
To create a new Affiliate Tracking Link, click the green Create button to open up the creation dialog.
Choose Affiliate Link as your link type. By default your organizations profile URL will be used as the Redirect URL.
Enter in the description of your new affiliate link
Click Okay to add the affiliate link
You can now copy your tracking link by clicking the copy button to the right of the link.
The tracking token 8ee54af5 can now be added to the
tracking-id parameter on the Ticket Selection & Checkout Widget